Generate powerful backlinks from media outlets.
We turn original data and stories about your brand into coverage on the journalists actually cite in articles for established media outlets.
These are not ordinarily backlinks, they’re editorial backlinks from some of the most authoritative websites on the web.
What it is
Journalists need a stat. We make you the source.
Every day, journalists and writers publish millions of articles — and nearly all of them need a statistic to back up the point they’re making. When they quote one, best practice is to link to its source.
So instead of begging other websites for links, we make your brand that source. We create the original data journalists actually want to quote — and every time they cite it, you earn an authoritative, editorial backlink (and the SEO boost that comes with it).
“According to original research from yourstore.com, 68% of shoppers now abandon their basket when delivery feels slow — a figure retailers can’t afford to ignore.”
Backlink earnedEvery citation links straight back to your store.The asset we build
We build the data journalists chase.
Every campaign starts with original research — a data study related to your brand’s industry that uncovers something the press actually wants to report. That study is the magnet: it earns the coverage, the citations, and the links.
Journalists quote it → you earn the link.
What really makes shoppers abandon their basket
Based on original research of 2,000 UK online shoppers · published by yourstore.com
The process
How we earn your links, step by step.
No begging for guest posts. We build a digital asset that earns higher-quality links on its own, then put it in front of the journalists who’ll cite it.
Research
Data collection for your digital asset
Traditional link builders email every site in your niche begging for guest posts — slow, spammy, impossible to scale. We flip it. The content that naturally earns the most links is original research with hard numbers journalists can quote, because citing a statistic means linking to its source. So we produce the original data writers genuinely want to quote.
Story
Crafting a story from the data
Numbers alone don’t travel. Once the data is collected and analysed for trends, we piece together the narratives inside it and write them up with original analysis — turning a spreadsheet into a story that resonates with readers and makes it obvious how a journalist can use your findings.
SEO
Optimising for journalist keywords
With your data study written and published, we optimise the page for the terms journalists search when they need a source — statistics, research, data, insights, analysis, case studies — so your asset surfaces at the exact moment someone’s hunting for a number to cite.
Outreach
Email outreach to key stakeholders
Finally, we promote it. We build a prospect list of the writers, journalists and founders who’d care about your findings, then reach out explaining why it’s relevant. It’s the opposite of cold guest-post begging — you’re handing them a genuinely useful resource.
Why authority matters
Not all links are worth the same.
Google weighs every link by the authority of the site it comes from. One link from a trusted media outlet does more for your rankings than dozens from low-authority blogs ever could — it’s about quality, not quantity.
Established media outlet
High trust to pass on. Google treats a citation here as a strong vote of confidence — the kind that moves your rankings on competitive terms.
Low-authority blog
Little trust to pass on. A link here does almost nothing for your rankings — and stacking up dozens of them won’t change that.
What it costs
More authority, for less than you’d think.
A campaign is £1,800 +VAT. The usual alternatives cost the same or more — for links that do far less.
Same budget, stronger sites, links that compound — that’s the difference between buying links and earning them.
Our guarantee
Five links.
Every campaign.
Guaranteed.
A minimum of five editorial links from real publications on every campaign — not a forecast, a commitment.
What sets Mint apart is how much they understand your business. They don’t just boost traffic — they bring in customers that convert.
Working with John is an absolute pleasure — super creative, and most importantly, he gets results. I have no hesitation recommending him.
Nothing was too much hassle. He boosted my traffic for my main keywords with minimal fuss and real speed. 10/10.
I’ve seen John deliver outstanding SEO results firsthand. His careful approach consistently drives measurable improvements in traffic and conversions.
