About Mint SEO
SEO judged on sales — not just traffic.
A commercially-driven, founder-led ecommerce SEO agency in Manchester, turning search traffic into sales.
Meet the founder
Founded and led by John Butterworth.
I founded Mint SEO in 2024 after 11 years in SEO and digital marketing — running SEO departments for market-leading brands and several agencies, and speaking at industry events including the SEO Mastery Summit.
Most importantly, I’ve transformed the financial performance of many businesses — because I treat SEO as marketing, not just rankings.
I founded Mint SEO to give ecommerce store owners the complete package: SEO judged on the new customers and revenue it brings, not the traffic it reports.
Our speciality
We specialise in SEO for Shopify and ecommerce stores.
These brands get more back from SEO than almost any other — because when a shopper searches for a product and lands on your store, they’re often ready to buy there and then. So we optimise every page of your store to turn that search traffic into orders and revenue — never just traffic without action.
Homepage
Trust & rankings
Helps Google trust your store, and lifts every other page with it.
Collections
Your biggest sales
Your category pages — where your most valuable, ready-to-buy searches are won.
Product pages
Rank & sell
Product pages that rank on Google and give shoppers a reason to buy.
Blog & content
Bring buyers in
Content that reaches shoppers earlier and points them to your products.
Our philosophy
SEO is a form of digital marketing — but not every SEO is a marketer.
The problem
Traffic that never becomes sales
Plenty of SEO providers are brilliant at driving traffic to your website. Far fewer know how to turn that traffic into paying customers — so store owners see rankings climb while sales stay flat.
The difference
Technical craft + real marketing
We combine deep technical SEO expertise with genuine marketing acumen. Rankings, crawlability and page speed all matter — but only because they lead to sales. If the traffic we earn doesn’t convert, we haven’t done our job.
That’s why I founded Mint SEO: to give ecommerce store owners the complete package. Our focus is always on generating new customers — the one metric we want to be judged on.
Our approach
The signals we get right to rank and convert.
SEO changes constantly, but the fundamentals that win compound over time. These are the areas we obsess over on every store we work on — across your product, category and content pages.
We map what your buyers actually mean when they search, then build pages that answer it precisely — not just pages that mention the keyword.
Experience, expertise, authority and trust. We demonstrate real human authorship and credentials so Google — and buyers — trust your store.
We publish genuinely original insight that goes beyond what every competitor has already said — the content Google rewards for adding something new.
Strategic internal linking and descriptive anchors that guide crawlers, spread ranking strength, and lead shoppers to the right products.
Structured data that helps search engines understand your catalogue — and unlocks rich results like star ratings, price and stock.
Page speed, stability and usability tuned so the experience never gets in the way of the sale.