On-page SEO
Rank the pages you already have.
We optimise your existing content to rank for the keywords that matter — and convert the traffic it earns.
best vitamin c serumWhat on-page SEO does
We optimise everything on the page that Google reads to rank you.
Title tags, meta, headings, keywords, structure, schema and internal links — on-page SEO tunes every signal on a page and sharpens the content itself, so your existing pages rank for the terms that matter and convert the visitors they earn.
The headline people see in Google.
We rewrite your title tag and meta description so they lead with the keyword, fit Google’s limits and earn the click — the single biggest on-page win.
Structure aimed at the term people search.
We shape your H1s and H2s around the exact terms shoppers search, so Google understands each page — and ranks it for them.
Describing your images to Google.
Every image gets descriptive alt text — better accessibility, plus a shot at ranking in Google Images.
alt="Amber vitamin C serum bottle with a glass dropper"Stars and price, right in the results.
We add product schema so your listings can show star ratings, price and stock — richer results that win more clicks.
Links that pass authority and guide shoppers.
Contextual internal links spread ranking power across your site and steer shoppers to the next step.
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Our process
How we get a page ranking.
Our experts have a deep knowledge of Google’s systems and best practises. We use our knowledge of the algorithms to pinpoint why its not currently driving traffic and then apply the right fixes to unlock the URLs SEO potential.
Assign a target keyword
One clear keyword per page, matched to search intent and real volume.
Clear technical blockers
Fix indexing, crawl and speed issues stopping the page ranking.
Competitor & SERP analysis
Study who’s ranking and exactly what the SERP rewards.
New written content
Expert copy that covers the topic better than the pages above you.
Landing page restructure
Reorder the page around the keyword and the buyer’s journey.
Schema markup
Structured data so you win rich results in Google.
Internal linking strategy
Pass authority to the page from the rest of your site.
Meta title rewrites
Titles built to rank and earn the click in the SERP.
EEAT signals
Experience, expertise and trust signals Google looks for.
Founder · Mint SEO
Meet the founder
On-page SEO led by John Butterworth — an expert in how Google reads a page.
John has spent his career reverse-engineering how Google ranks pages — reading its systems, testing what genuinely increases keyword rankings, and turning those experiences into Mint SEO’s in-house framework.
As founder of Mint SEO he sets the on-page strategy on every engagement, so your pages are optimised by real expertise in what Google reads and rewards.
Mint SEO · Monthly retainer
Get everything on one rolling retainer.
Every service we provide is available to our retainer clients. Get the best value and the fastest results by letting Mint SEO founder John Butterworth personally manage your project.
What sets Mint apart is how much they understand your business. They don’t just boost traffic — they bring in customers that convert.
Working with John is an absolute pleasure — super creative, and most importantly, he gets results. I have no hesitation recommending him.
Nothing was too much hassle. He boosted my traffic for my main keywords with minimal fuss and real speed. 10/10.
I’ve seen John deliver outstanding SEO results firsthand. His careful approach consistently drives measurable improvements in traffic and conversions.
Start ranking
Let’s get your pages ranking.
Leave your email and we’ll put together a free single-page optimisation strategy for you: one URL, one keyword, and the exact steps to rank it.