SEO-led web development
Beautiful Websites Built For Performance and SEO.
We design beautiful websites — then engineer the clean, fast, semantic code needed to generate organic traffic from search engines on launch.
Elements · clean & semantic
<main> <h1>Pure, natural skincare</h1> <section class="products"> <article itemscope> </section> </main> // schema ✓ · a11y ✓
Recent work
Sites we’re proud to show off.
A couple of the websites we’ve designed and built from scratch — every one engineered to rank and convert.
▲9,470% organic traffic
Hidden Garden — LA florist
Custom ROI calculator
Email Kong — Email marketing
Instant performance · zero retrofit
Ranking on launch day — retrofit-free.
Search engineered in from the start means you skip the two costs every other build adds afterwards.
Performance from day one
Indexed and ranking the moment you go live — no waiting months.
No costly SEO retrofit
It’s built for search, not rebuilt for it after launch.
No prolonged retainer
No drawn-out monthly fees to fix a search-blind site.
The exact thing your customer searched for — Your Brand
Fast, beautiful and made to help them decide — everything in one place.
★★★★★ Rated 4.9 · 1,200+ reviews
An older, slower competitor
Another result, further down
Full speed optimisation
Loads before they lose patience.
Lean code, optimised assets and zero bloat. We treat performance as a launch requirement, because every slow second costs you rankings and causes customer frustration.
Most visitors abandon a site that takes more than three seconds to load. Speed isn’t a detail — it’s revenue.
Beautiful · built to convert
Beautiful websites that turn visitors into customers.
We design sites that look great and use proven conversion techniques — so more of the people who land on them actually buy. Tap a tactic to see it in action:
Urgency & scarcity
Gentle nudges to act now
Real reasons not to wait — shown honestly, never faked.
- Countdown timers (sale ends, dispatch cut-offs)
- “Only 3 left” low-stock alerts & live counters
- “18 people viewing” & recent-purchase pop-ups
18 people viewing this right nowSocial proof
Let other buyers do the selling
Real reviews and ratings, front and centre where they build the most trust.
- Star ratings and review counts on every product
- Photo reviews and verified-buyer badges
- “Bestseller” and “loved by 2,300+” trust signals
Reducing friction
Fewer steps, more checkouts
Every extra click loses buyers — so we design them out of the path to purchase.
- Express and guest checkout, no forced accounts
- Sticky add-to-cart and one-tap payments
- Clear delivery and returns shown up front
Offers & incentives
Give them a reason to buy today
Well-timed offers that lift order value without cheapening the brand.
- Bundles and “frequently bought together”
- Free-shipping thresholds with progress bars
- First-order and email-capture incentives
Persuasion & clarity
Copy that answers the real question
Clear, benefit-led messaging that helps people decide with confidence.
- Benefit-first headlines, not feature lists
- Trust badges, guarantees and FAQs where doubt hits
- One clear call to action per screen
30-day guaranteeMobile
Built for the thumb, first
Most visits happen on a phone — so we design for that screen before any other.
- Fast, thumb-friendly layouts and buttons
- Sticky buy bar that follows the scroll
- Tap targets and forms sized for phones
What’s included
Everything below. One project, one price.
No drip-fed extras or surprise invoices — every website we build comes with the lot.
Custom design for your brand
Built from scratch, never templated.
Conversion-led layouts
Built to turn visitors into customers.
Mobile-first & responsive
Looks right on every screen.
Page speed optimised
Green Core Web Vitals on every device.
Keyword & competitor research
We target the searches worth winning.
SEO-optimised website
Built and structured to rank on Google.
Technical SEO foundation
Crawlable and indexable from launch.
Schema & structured data
Richer Google listings.
Analytics & tracking
Measure what matters from day one.
Search Console & Bing Webmaster setup
Monitor how you perform in search.
365 days of post-launch support
A full year of support after you go live — we don’t disappear at launch.
Industries we build for
Websites for businesses like yours.
We design and build sites that win customers across dozens of industries.
Ecommerce stores
Built to rank on Google and turn browsers into buyers.
Dental practices
Sites that fill the appointment book.
Law firms
Win trust and bring in enquiries.
SaaS & tech
Turn visitors into free trials and signups.
Healthcare & clinics
Trusted, accessible sites for patients.
Hospitality & food
Beautiful sites that drive bookings.
Trades & local
Turn local searches into booked jobs.
Professional services
Credible sites that generate leads.
SEO developer vs standard developer
Most developers stop at beautiful.
Hand the exact same design brief to a standard developer and to an SEO developer, and you get two sites that look alike — but perform nothing alike.
Looks great — but can’t be found
The design is lovely, but the code underneath was never built for search. Google struggles to read it, it loads slowly, and ranking means hiring an SEO team to rebuild it later.
Looks great — and gets found
The same beautiful design, engineered to rank from the first line of code: clean, fast and structured around what your customers search for — no retrofit required.
Platforms we build on
We build on every major platform.
Already on Shopify or WordPress? We’ll optimise what you have. Starting fresh? We’ll recommend and build on the right one for you.
Whichever you choose, we build it the same way — clean, fast and engineered to rank on Google.
Selling on Shopify?
Custom Shopify theme development
◆Bespoke, hand-built Shopify themes — fast, fully on-brand and engineered for search and sales.
In their words
Founders & directors who’d vouch for us.
The people behind the brands we’ve grown — in their own words.
“What sets Mint apart is how much they understand your business. They don’t just boost traffic — they bring in customers that convert.”
“Working with John is an absolute pleasure — super creative, and most importantly, he gets results. I have no hesitation recommending him.”
“Nothing was too much hassle. He boosted my traffic for my main keywords with minimal fuss and real speed. 10/10.”
“I’ve seen John deliver outstanding SEO results firsthand. His careful approach consistently drives measurable improvements in traffic and conversions.”
Free consultation
Want to talk things over?
Book a free 30-minute call with John — talk through your website, your goals, or anything else before you commit. No pressure, no obligation, no lock-in.
Free · No obligation
A 30-minute call, one-to-one with me.
Bring your site and your questions. You’ll leave with clear answers and a few quick wins — whether we work together or not.
Book your free 30-min call →Takes 30 seconds to book.