Knowledge Hub
The Mint SEO Blog
Practical ecommerce and Shopify SEO advice — from technical fixes to conversion, UX and content, written by the team doing the work.
21 ArticlesCopywriting Formulas Ecommerce Marketers Need To Know
Most ecommerce brands pick the wrong copywriting formulas for each page type. Product descriptions get the full AIDA treatment when they only need FAB. Abandoned…
Read article →Shopify CTAs That Actually Convert (And Why Most Buttons Don’t)
Amazon puts two buttons on every product page, and neither is an accident. ‘Add to Cart’ catches the browser still weighing options; ‘Buy Now’ grabs…
Read article →How To Make Shopify Stores More Profitable
Open your Shopify admin, head to Analytics > Reports, and pull up the Returning Customer Rate. That single number tells you more about ecommerce profitability…
Read →A/B Testing Best Practices For Shopify Stores
The first A/B test on a typical Shopify store targets button colours. Green versus blue, maybe rounded corners versus square. Those tests rarely shift revenue…
Read →Ecommerce SEO Checklist For Shopify Stores
Most Shopify sites I audit have the same handful of problems baked in from day one. The owner picked a theme, uploaded products, started running…
Read →Conversion Tracking Setup For Shopify Websites
A couple of years ago, Shopify’s native analytics were bare bones. You got revenue and sessions. Useful for a glance, rubbish for ecommerce conversion tracking…
Read article →The Best WordPress Themes for Ecommerce Stores
Your WordPress ecommerce themes choice is the single decision that touches every other part of your shop. It determines page speed, checkout flow, mobile experience,…
Read →Ecommerce Metrics To Gauge Your Shopify Store’s Health
Most Shopify store owners open their dashboard every morning, glance at sessions and revenue, then close the tab feeling like they’ve done their due diligence.…
Read →Win Sales By Fixing Your Ecommerce Store’s UX
Most ecommerce UX problems are invisible to the people who own the shop. You log into your Shopify admin, browse the front end, click through…
Read →Urgency, Scarcity, and Exclusivity For Shopify Store Marketing
Most Shopify stores bleed sales to hesitation. A shopper reads a couple of reviews then opens a new tab to ‘come back later’. That’s the…
Read article →Ecommerce Keyword Research Examples (And How to Use Them)
Most shop owners I’ve audited through Search Console are chasing the wrong keywords entirely. They throw one trophy term at their homepage, ignore the category…
Read →Ecommerce CRO For Shopify Stores
The Shopify checkout that’s bleeding you the most money probably looks fine when you test it on your laptop. It loads without errors and the…
Read →How To Build An Ecommerce Content Marketing Funnel
Most ecommerce shops treat content like a lucky dip. A blog post here, a social reel there, maybe a buying guide somebody knocked together on…
Read →Revenue-Driving SEO Strategies for Ecommerce Websites
Most ecommerce SEO strategies I see are built backwards. Shop owners obsess over rankings for keywords that never ring the till, celebrating page one positions…
Read article →DIY SEO Audit Instructions For Ecommerce Sites
Most ecommerce sites lose organic traffic not because Google penalises them, but because nobody has ever checked whether the basics are in place. An ecommerce…
Read →Web Design Elements That Make Ecommerce Stores Successful
Most ecommerce shops look perfectly fine. Clean layout, decent product photos, a basket that works. And yet 98 out of every 100 visitors leave empty-handed.…
Read →8 Benefits Of Ecommerce SEO For Online Stores
Search ‘running shoes’ on Google and look at the first page. Mostly ecommerce shops. The same is true for ‘ceramic plant pots’, ‘dog harness’, and…
Read →What Is Ecommerce SEO? And How To Do It For Your Store
Ecommerce SEO is how online stores get found on Google. When someone searches for a product you sell, good SEO puts your pages in front…
Read article →Best CRM Software For Ecommerce Businesses
Retail and ecommerce brands see an average email marketing ROI of $45 for every dollar spent. That figure alone explains why ecommerce CRM software has…
Read →Multichannel Ecommerce Content Marketing Campaign Examples
Running multichannel ecommerce content marketing requires more than posting the same message across every platform. Retailers with three or more channels achieve a 19.0% engagement…
Read →What Is Ecommerce?
Ecommerce refers to buying and selling goods or services through the internet, from the moment a customer browses a product online to the final payment…
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