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SEO Consulting

Expert answers and strategies from a veteran SEO consultant.

Mint SEO founder John Butterworth is available to consult on your project. John has over 11 years of SEO, web development, and ecommerce experience to draw on. Let’s solve your problem or define your strategy together.

John Butterworth
John Butterworth
Founder, Mint SEO · SEO Consultant
Keyword rankingsTRACKED
ecommerce seo agency#12 → #2▲ 10
shopify seo consultant#18 → #1▲ 17
technical seo audit#9 → #3▲ 6
seo for online stores#23 → #4▲ 19
John Butterworth, Founder of Mint SEO

Who you’ll work with

Hi, I’m John Butterworth.

I’m the founder of Mint SEO, and I’ve spent 11+ years in SEO — running the SEO departments of market-leading brands before starting my own consultancy. I’ve managed 100+ websites, driven over 3 million organic visits, and shared what I’ve learned on stage at the SEO Mastery Summit.

What drives me is turning organic search into a commercial channel that heavily contributes to a brands bottom line. Work with me and you get me: I answer your questions, set your strategy, and stay hands-on from the first call.

11+ yrsIn SEO
100+Websites managed
3M+Organic visits
Book a free 30-min call →

Consulting topics

Bring me any SEO challenge.

From a quick technical audit to a full content and commercial strategy — here’s what we can work through together on a call.

Foundations

Technical SEO auditsFind & fix what’s holding you back.
Site speed & Core Web VitalsPass the checks Google measures.
Migrations & replatformingMove without losing rankings.

Content & authority

Keyword & content strategyRank for terms that bring buyers.
On-page optimisationPages built to convert.
Link building & digital PRAuthority that lifts your whole site.

Commercial & measurement

Conversion rate optimisationTurn traffic into revenue.
Analytics & tracking (GA4)Measure what matters.
Reporting tied to salesSee SEO’s impact on the bottom line.

Ecommerce

Checkout & sales funnelsCut drop-off and lift average order value.
Email marketing & automationTurn first orders into repeat customers.
Paid ads & Google ShoppingGrow reach with paid channels.

Free 30-minute consultation

Start with a free consultation.

Book a 30-minute call with John to talk through your project and get honest, expert guidance on how to progress — no obligation.

In your 30 minutes

We talk through your project and goals
You get an honest view of where you stand
You leave with clear guidance on how to progress

Where I’m based

Based in Manchester, UK.

I’m based in Manchester and work with clients across the UK and beyond — on a call, or in person if you’re local.

Manchester city centre
Working UK-wide & remote
Call or in person

The proof

Real results. Real reviews.

The outcomes our on-page work drives — and what the founders behind those brands say about working with John.

★★★★★ 5.0 from 14 Google reviews
9,470%organic traffic growth in 12 monthsHIDDEN GARDEN
256%more revenue from GoogleBEDSHELFIE
24,021monthly organic visitors drivenHIDDEN GARDEN

What sets Mint apart is how much they understand your business. They don’t just boost traffic — they bring in customers that convert.

Thomas MachinPrincipal Engineer, Stream Sensing

Working with John is an absolute pleasure — super creative, and most importantly, he gets results. I have no hesitation recommending him.

Kris ReedFounder, Icons of Real Estate

Nothing was too much hassle. He boosted my traffic for my main keywords with minimal fuss and real speed. 10/10.

Chris PolsonFormer Director, Finance Link

I’ve seen John deliver outstanding SEO results firsthand. His careful approach consistently drives measurable improvements in traffic and conversions.

Alexander ZuevSEO Director, Market My Market